Berkley

Proven Gulp softbaits floating in 'magic Gulp gravy' in a sealable jar

Perfect way to store Gulp softbaits

Give your lures and jigs an extra boost

Ideal for small vessels

Powerful spring-action jaws to grip fish securely

Safe and easy way to land, handle and weigh fish

Serious jigheads for serious fish

Serious jigheads for serious fish

Serious jigheads for serious fish

Serious jigheads for serious fish

Serious jigheads for serious fish

Serious jigheads for serious fish

Serious jigheads for serious fish

This lure is the ultimate small baitfish profile.

Renowned paddle tail profile and one of the widest, most irresistible body rolls

Powerbaits hold on 18 times longer, set more hooks and catch more fish!